Corporate Identity

The first step will be the creation of a corporate identity for the organization committee. The race and every related activity have to be easily identified with the overall project. This includes the creation of a logo, a mascot and an appealing title for the race (e.g. tour de lune, moon trophy, rovo cup, formula moon) as well as the protection of names with the prefix rovo-, like rovonauts, rovorace, rovotime. Furthermore the overall credo of the undertaking has to be linked with every activity.

Space Olympics

In order to prepare the field for the lunar mission, the plan is to organize Space Olympics about 3 years before the lunar rover race. The marketing of the Space-Olympics will be quite similar to that of the already existing physics and Mathematics-Olympics. Therefore financing such an event should not be too difficult. Space Agencies and private companies involved in space-activities will volunteer as sponsors, using the contest as a platform for their own publicity purposes as this is already the case for such specialized international contests. Additionally the governmental education sector supports traditionally such education events. At least it will provide national education-infrastructure and hence ensure the necessary media coverage, which will guarantee sufficient advertising income. We will use this highly mediated event to initially spread out the idea of our project mainly amongst the national education systems. A limited public will know the idea, the logo and the credo by this time.

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