As the lunar day lasts only about 14 Earth days and at least some of the rovers will not survive the lunar night, the period for the majority of the marketing efforts is limited. The preliminary actions described above will have prepared the field well enough so that the level of awareness will be high enough to stimulate media coverage on its own.

Therefore we expect major financial incomes during the race due to selling of broadcasting rights and due to advertising on the web page at this moment. The race-organization will moreover make sure that the stages of the race will be held so that all major countries will have some stages during their prime time.

Ground-Stations

Another, new source of revenue will be the ground-stations installed all over the world. As they will be situated in strategic highly frequented public places, the centers of big space-events as described in the previous chapter, they are highly profitable and attract happenings. They will also be used to sell all sorts of souvenirs, and to promote Crater Wear.

The organizational structure should be based on a franchising model for the ground-station events, so that they can adapt to regional and cultural differences and do not need a big centralized bureaucratic organization. Nevertheless a certain common appearance is guaranteed as well as logistic help and the worldwide media coverage. The ground-stations will be equipped with cameras, transmitting direct pictures from the (teleoperating) rover teams (rovonauts), dressed in crater wear throughout the whole race directly to the web and to TV stations. It will therefore represent also a highly profitable advertising space.

One of these events around the ground stations could be the back-up rover, which could be made available for remote control by the public. Entrance fees to these "space-fun-science-events" could represent another non-negligible income source.

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