4.8.1 First Steps
4.8.2 Preliminary Contests
4.8.3 Marketing During the Hot Phase
4.8.4 Marketing Actions to Keep Public Interest After the Race

Since public support of tax-paid space exploration is limited we see a great importance in self-funding space activities. In order to achieve that, it is necessary to shift space activities from national agencies to public and private initiatives. We regard the lunar rover race as an important first step towards the commercialization of space.

As the race will be a peaceful contest carrying the Olympic spirit, we suggest the creation of an international non-profit organization to be in charge of the general management. Such an organization will be much like the International Olympic Committee (IOC).

NEXT >