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Here are some of the most common myths about banner advertising:-
- They deter visitors
- Tell that to Yahoo! The Yahoo search directory is one of the most popular sites on the
Internet and they have banners on every page.
Popup ads are another matter of course.
Nobody clicks on them- Anyone who has a reasonably popular site here will know that isn't true just by looking at
their site stats.
They advertisers wouldn't still use them after all this time if they didn't bring results.
They spoil the look of a site- That depends entirely on the skill of the site designer. Most banners are of a standard
size (all the Spaceports ones are), so it is easy to blend them in to the design before the site
ever reaches the server.
They slow pages down- True - to a certain extent. No image can load instantly, but it is in the interest of the
advertiser to keep the size down so that people will see it before moving on or scrolling down.
Most are about 10-15 Kb.
They just aren't useful- Not all banners are useful or interesting to everyone, but the same can be said of Web
sites. Enough of them are interesting and useful to enough people for advertisers to think
them worthwhile.
I personally have found some very interesting sites by clicking on banner ads whilst surfing.
Sites are better without them- Let me explain this one in simple terms.
No banners = no revenue. No revenue = no free host. No free host = no free site.
Is having no free sites better?
Advertisements are a bad thing- I think we know by now that this isn't true, but let me just ask this one question:-
Have you ever not bought a newspaper or magazine just because it has advertisements
in?
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